Ababkova, M. Y., Ilyina, I. A., & Melnikova, I. Y. (2024, April). AI for Tainment Communications: Potential and Pitfalls. In 2024 Communication Strategies in Digital Society Seminar (ComSDS) (pp. 3-8). IEEE.
Bolin, G., & Velkova, J. (2020). “Audience-metric Continuity? Approaching the Meaning of Measurement in the Digital Every day." Media, Culture & Society, 0163443720907017.
Bruns, A. (2008). Blogs, Wikipedia, Second Life, and Beyond: From Production to Produsage. Peter Lang.
Burke, R. (2002). Hybrid recommender systems: Survey and experiments. User Modeling and User-adapted Interaction, 12(4), 331–370.https://doi.org/10.1023/A:1021240730564
Chan-Olmsted, S. M. (2019). A review of artificial intelligence adoptions in the media industry. International journal on media management, 21(3-4), 193-215.
Coddington, M. (2015). “Clarifying Journalism's Quantitative Turn.” Digital Journalism, 3, 331-348.
Dafonte Gómez, A. (2018). Audience as medium: Motivations and emotions in news sharing. International journal of communication.
Dai, R. (2022). Analysis of Fan Culture and its Formation Mechanism in the Age of Mass Media. BCP Education & Psychology, 7, 138-144.
Davenport, T. H., & Beck, J. C. (2001). The Attention Economy: Understanding the New Currency of Business. Harvard Business Review Press.
Davis, A. (2006). Media effects and the question of the rational audience: lessons from the financial markets. Media, Culture & Society, 28(4), 603-625.
Davis, A. (2006). The Role of the Mass Media in Shaping Public Opinion.
Doshi, A. R., & Hauser, O. P. (2024). Generative AI enhances individual creativity but reduces the collective diversity of novel content. Science Advances, 10(28), eadn5290. DOI: 10.1126/sciadv.adn5290
E. Rich. (1983). Artificial Intelligence. McGraw-Hill.
Ertel, W. (2024). Introduction to artificial intelligence. Springer Nature.
Ferrer-Conill, R. (2017). “Quantifying Journalism? A Study on the Use of Data and Gamification to Motivate Journalists." Television & New Media, 18, 706-720.
Franek, K. (2018). Viewer, Co-creator or Artist? Changes in the Mass Media Audience Behavior under the Influence of social media and Big Data. Behavior under the Influence of social media and Big Data, 113–125.
Franek, K. (2018). Viewer, Co-creator or Artist? Changes in the Mass Media Audience Behaviour under the Influence of social media and Big Data. Behaviour under the Influence of social media and Big Data, 113–125.
Gastil, J., and M. Xenos. (2010). “Of Attitudes and Engagement: Clarifying the Reciprocal Relationship Between Civic Attitudes and Political Participation.” Journal of Communication, 60, 318-343.
Gu, Jiali. (2024). The Development of Virtual Media People and the Impact on Journalism and Communications. Communication, Society and Media. 7. p83. 10.22158/csm. v7n2p83.
Hall, S. (1973). "Encoding and Decoding in the Television Discourse." Paper for the Council of Europe Colloquium on "Training in The Critical Reading of Televisual Language". Organized by the Council & the Centre for Mass Communication Research. Leicester, UK: University of Leicester.
Hoffman, D. L., & Novak, T. P. (1996). Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations. Journal of Marketing, 60(3).
Jaakkola, M. (2023). A handbook for journalism educators: Reporting on Artificial Intelligence. United Nations Educational, Scientific and Cultural Organization.
Jenkins, H. (2006). Convergence Culture: Where Old and New Media Collide. NYU Press.
Jenkins, H. (2006). New York University Press. Convergence Culture: where old and new media collide. New York University, 307-319.
Karimi, L., Khodabandelou, R., Ehsani, M., & Ahmad, M. (2014). Applying the uses and gratifications theory to compare higher education students’ motivation for using social networking sites: Experiences from Iran, Malaysia, United Kingdom, and South Africa. Contemporary educational technology, 5(1), 53-72.
Kitchin, R. (2014). “Big Data, New Epistemologies and Paradigm Shifts.” Big Data & Society, 1(1).
Krupskyy, I., Zykun, N., Mitchuk, O., Sushkova, O., & Sypchenko, I. (2024). The role of mass media in the social orientation of the masses and social management. Scientific Herald of Uzhhorod University Series Physics.
Ksiazek, T. B., Peer, L., & Lessard, K. (2014). “User Engagement with Online News: Conceptualizing Interactivity and Exploring the Relationship Between Online News Videos and User Comments.” New Media & Society, 18, 502–520.
Lasswell, H. D. (1948). The Structure and Function of Communication in Society. In L. Bryson (Ed.), The Communication of Ideas. New York: Harper and Brothers.
Lim, W. M., & Ting, D. H. (2012). E-shopping: An analysis of the uses and gratifications theory. Modern Applied Science, 6(5), 48.
Luo, M. M. (2020). Uses and gratifications theory and digital media use: the test of emotional factors. International Journal of Social Sciences, 6(1), 599-608.
Manoharan, A. (2024). Enhancing audience engagement through ai-powered social media automation. World Journal of Advanced Engineering Technology and Sciences, 11(2), 150-157.
McMillan, S. J. (2005). "The Researchers and the Concept." Journal of Interactive Advertising, 5(2), 1–4.
Molęda-Zdziech, M. (2001). Socjologiczna problematyka komunikowania masowego. In B. Jung (Ed.), Media, komunikacja, biznes elektroniczny. Warszawa: DIFIN, 16–39.
Pariser, E. (2011). The filter bubble: What the Internet is hiding from you. New York: Penguin Press.
Peters, C., and K. C. Schrøder. (2018). “Beyond the Here and Now of News Audiences: A Process-Based Framework for Investigating News Repertoires.” Journal of Communication, 68(6), 1079-1103.
Petrovska, O., Clift, L., Moller, F., & Pearsall, R. (2024, January). Incorporating generative ai into software development education. In Proceedings of the 8th Conference on Computing Education Practice (pp. 37-40).
Prakash, G., & Sabharwal, D. (2024). AI Revolution in Online Media: Transforming Content Creation, Distribution, and Consumption. Media and Al: Navigating, 179-191.
Quandt, T. (2018). "Dark Participation." Media and Communication 6 (4): 36-48.
Rikitianskaia, M. (2022). Media and audiences in historical and sociological perspective.
Stamenković, I., & Mitrović, M. (2023). The motivation for using the social media platform tiktok from the perspective of the uses and gratifications theory. Media studies and applied ethics, 4(2), 9-23.
Steensen, S. (2017). "Subjectivity as a Journalistic Ideal." In Putting a Face on It: Individual Expose and Subjectivity in Journalism, edited by B. K. Fonn, H. Hornmoen, and N. Hyde-Clarke, et al., 25–47. Oslo: Cappelen Damm Academic Press.
Steensen, S., Ferrer-Conill, R., & Peters, C. (2020). (Against a) theory of audience engagement with news. Journalism Studies, 21(12), 1662-1680.
Sznajder, A. (2000). Marketing Wirtualny. Kraków: Oficyna Ekonomiczna, Dom Wydawniczy ABC.
Taplin, J. (2017). Move Fast and Break Things: How Facebook, Google, and Amazon Have Cornered Culture and What It Means for All of Us. Basingstoke, UK: Pan Macmillan.
Tuchman, G. (1978). "The News Net." Social Research, 45(2), 253-276.
Wałaszewski, Z. (2002). Interaktywność gier komputerowych. In M. Hopfinger (Ed.), Nowe media w komunikacji społecznej w XX w. Warszawa: Oficyna Naukowa, 404–416.
Westlund, O., & Lewis, S. C. (2014). Agents of media innovations: Actors, actants, and audiences. The Journal of Media Innovations, 1(2), 10-35.
Zelizer, B., & Tenenboim-Weinblatt, K. (2014). Journalism and Memory. Basingstoke, UK: Palgrave Macmillan.
Zuber, M. (1999). Wybrane teorie komunikowania masowego i próby ich empirycznej weryfikacji oraz Komunikowanie międzykulturowe. In B. Dobek-Ostrowska (Ed.), Studia z teorii komunikowania masowego. Wrocław: Wydawnictwo Uniwersytetu Wrocławskiego, 10–41.