Media diplomacy means the role of the media in portraying a desirable image of a country to the people and public opinion of other countries and utilizing the decision-making power of the people of the target countries of media diplomacy in shaping the domestic and foreign policies of those countries. Accordingly, the main goal of this research is identifying the opportunities facing the Sahar Azari world service network to achieve effectiveness in attracting the public opinion of the Republic of Azerbaijan to the Islamic Republic of Iran so that we can witness increased convergence of the two neighboring countries and secure common interests. To this end, the grounded theory method was used to identify and explain the opportunities that can be exploited by the Sahar Azari network to achieve the goals of Iran’s media diplomacy in the Republic of Azerbaijan. In this research, in-depth interviews with experts and scholars were conducted to collect the data required in the research process. The research findings indicate that the religious commonalities of the peoples of Iran and the Republic of Azerbaijan, the cultural and historical capacities and commonalities, the geographical commonalities, the economic benefit capacities of the two countries, and the political capacities are the most important opportunities that can be exploited by the Sahar Azari Network to converge public opinion in the Republic of Azerbaijan with the Islamic Republic of Iran.