نوع مقاله : مقاله پژوهشی
عنوان مقاله English
نویسنده English
This study examines the alignment of the children’s television program Anadana, broadcast by the Hamedan Provincial Television Network, with children’s developmental and educational stages. As a significant component of children’s media experience in Hamedan, evaluating its content is essential for assessing its developmental appropriateness and improving program quality. The research employed a quantitative content analysis method grounded in Gerbner’s cultivation theory. The theoretical framework integrated Erikson’s psychosocial development theory, Bandura’s social learning theory, and Gerbner’s cultivation approach.
The statistical population consisted of 47 episodes aired in 2024 (1403), all analyzed using a census method. A total of 329 content items—including songs, stories, dramatic segments, and animations—were identified as units of analysis. Data were collected through a researcher-developed coding sheet with confirmed validity and reliability and analyzed using SPSS software and the non-parametric chi-square test.
Findings indicate that the program’s content demonstrates relatively appropriate alignment with children’s cognitive, linguistic, and physical development. However, weaknesses were observed in promoting social, emotional, and moral development, as well as creativity. Limited representation of positive behavioral role models, insufficient gender balance, and the absence of a clearly goal-oriented educational approach were also identified. Although the program effectively incorporates entertainment elements, simple child interaction, and indigenous cultural features, revisions are necessary to enhance its consistency with psychosocial developmental stages. Overall, improving content quality and developmental alignment is essential to strengthen the program’s contribution to children’s holistic development.
کلیدواژه‌ها English
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